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Nedbank, one of South Africa’s leading financial institutions, partnered with EFT Corporation to create a digital-first loyalty ecosystem by integrating banking, shopping and rewards for a seamless customer engagement with Avo SuperShop.

Challenge

Nedbank’s challenges:  

  1. Operating a legacy banking system
  2. Running a fragmented reward programme.
  3. Scaling issues from increasingly high costs and technical barriers.
Solution

The solution Avo SuperShop, enabled by EFT Corporation.

Provided a BaaS platform to deliver banking, payments and rewards all from a single platform. With our BaaS Technology, Nedbank now delivers:

  1. Non-Fiat and Fiat Currency Wallets that allows users to transact with traditional money and rewards.
  2. Wallets that are backed behind bank accounts for monetary transactions as well as reward wallets that are set up to be backed behind a system ledger.
  3. Filtered/Semi-Closed Loop Wallets that can restrict or limit transactions to specific systems.
  4. Users are given the ability of earning and burning Nedbank Avo Points through everyday purchases. They can also exchange Nedbank Avo Points for Nedbank Greenbacks — or vice versa — creating an integrated rewards experience.

With EFT Corporation's Banking-as-a-Service Technology, Nedbank successfully rolled out an integrated banking and rewards system to their customers.