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Rubicon, a pioneering renewable energy and technology company, partnered with EFT Corporation, Visa, and Verifone to bring seamless, real-time payment acceptance to electric vehicle (EV) charging stations across South Africa.

Challenge

Rubicon’s Challenges:

Closed-loop system that required users to pre-fund wallets and use specialised cards
Limited interoperability across various EV charging networks
Complex user journeys involving manual account setup and wallet top-ups
Security concerns and frequent maintenance issues related to on-site computers
Inability to charge users dynamically based on real-time electricity consumption

Solution

EFT Corporation’s cloud-based acquiring platform, integrated with Verifone’s UX700 unattended payment device.

Transformed the EV charging experience into a frictionless, open-loop journey. Rubicon can now offer its customers:

Seamless Transactions with contactless card payments – no apps or setup needed.
Broader Accessibility through open-loop functionality, allowing anyone with a major card to charge.
Enhanced Security & Efficiency by removing local hardware and managing everything via the cloud.
Dynamic Authorisation for transparent billing and fair charges.
Scalability to replicate this architecture across other sectors and geographies.

EFT Corporation’s partnership with Rubicon has successfully replaced a fragmented, closed-loop experience with a user-centric, secure, and scalable solution.